How To Generate Social Media Buzz For Your Product Launches With Yen Japney The Kim Barrett Show podcast

How to Generate Social Media Buzz For Your Product Launches with Yen Japney

3y ago 24:33

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Resource Links:

Your Social Voice Website (https://www.yoursocialvoice.com.au/)
Become the Mogul of your industry (https://www.mogulcall.com)
Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
Curve Sculpting Website (https://www.curvesculpting.com/)
Billionaire Beauties Website (https://www.billionairebeauties.com/)

Imagine launching a product in the middle of a pandemic and actually doing really well.

That’s exactly what happened with our guest today who is an absolute gun when it comes to growing product-based businesses.

Self-made entrepreneur Yen Japney joins the show as we chat about how she was able to successfully sell-out her new product in her first month. She shares with us how she used influencers to create buzz for her product and gives tips to finding the right influencer for your product.

If these all sound awesome to you, then head over to the episode now.

What we discussed in this episode:

Yen’s introduction for what she does [01:14]
Her reason for launching Curve Sculpting [02:21]
The work she put in to sell out in her first month [07:19]
How to use influencers effectively without overspending [10:04]
It’s not about the no. of followers, but the engagement [12:12]
How much influencers charge [13:29]
Red flags to watch out for when choosing an influencer [14:34]
Not every influencer post will work for you [16:35]
How Yen finds the influencer she uses [19:02]
Test the idea first before stocking up on inventory [21:11]
What’s next for Yen [22:18]

About Yen Japney

Growing up raised by a single mom, Yen Japney knew the value of hard work. Her passion for beauty led her to start Billionaire Beauties, her e-commerce company selling colored contact lenses. During the COVID-19 pandemic, Yen decided to launch another product, a waist trainer under her brand Curve Sculpting. Within her first month, she was able to sell out through navigating and utilising ‘Influencers’.

You can reach out to Yen either through her Instagram or Curve Sculpting.

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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