Why I Launched A Totally FREE Course KDS: 007

49:40
 
Share
 

Manage episode 211623827 series 2309274
By Kim Doyal. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
It's been a year of changes for me, all of them good (now that I'm on the other side of things, it's much easier to see the lessons and blessings). When I decided to pivot to my personal brand from The WordPress Chick, I knew my focus was going to be on content marketing and pretty much anything relative to content (tools, apps, people... whatever grabs me and is worth sharing). I had done a few different lead magnets about creating content, but they all felt sort of... forced? The value was there, but it always felt like it was only a lead magnet. Meaning, I approached it from the position of needing a lead magnet, then finding the problem it could solve. Not a bad approach, but kind of backward. It's kind of like being thirsty and thinking more about the glass you're going to use than the beverage that will quench your thirst. So before jumping in and making another backward decision, I stepped back and really thought about what was working in my business and the direction I was heading. The things that have invaluable to me are the things that have created a relationship with my audience. My podcast My emails My Facebook Group So I knew that with the new direction of content marketing, I knew I needed to bring new subscribers into my world in a way that created a connection. [click_to_tweet tweet="So I knew that with the new direction of content marketing, I knew I needed to bring new subscribers into my world in a way that created a connection." quote="So I knew that with the new direction of content marketing, I knew I needed to bring new subscribers into my world in a way that created a connection." theme="style6"] I wanted something that would provide massive value and help my subscribers realize I was "on their side." Sign up for Content Traffic Kickstarter HERE I knew that in order for people to understand I knew where they were coming from, I needed to share my own experiences (good and bad) and give real examples of how I've moved through it all. Having been in this space for 10 years now I have my fair share of war stories. Failed launches, failed products, services I didn't like, relationships that went sideways, nightmare clients, not-so-smart decisions, thousands of dollars invested (and gone), amazing adventures, phenomenal relationships. lessons learned, and a conviction in myself I didn't know existed. If there was one thing I wish I could do for anyone who is struggling at making this online business thing work, it would be this: Master the fundamentals, do the work, and make the offer. Back to the free course. First, I want to explain why I decided to go all in with this free course. I was talking with my friend Davinder Singh Kainth, who had some great success with his recent free course launch (his course is Start with Beaver Builder, which you can sign up for here). After the success of that course, he received some great feedback from his students and knew that the next logical step was to teach a paid course called 'Mastering Beaver Builder'... which did really, really well. After watching the success of that I knew a free course was the right direction for me. Then something else happened that sealed the deal. ManyChat released a phenomenal free course on getting up and running with ManyChat, which, if you're not familiar with, is a platform for building and managing your Facebook Messenger bots. I had looked at a few other tools for creating Messenger bots but really loved the UI of ManyChat. Well, after they released their free course (which I'm about halfway through), I knew it was going to be the only platform I used. Why? Because they clearly care about my success. They've made it ridiculously easy for me to succeed on their platform, why would I use anything else? Which is how I want my audience to feel. That I want them to succeed. Here's how I went about planning and creating the course.

102 episodes