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Dodgy K-Beauty Marketing Tactics

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Manage episode 436670408 series 2891739
Content provided by Lauren Lee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lauren Lee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant.

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EPISODE SUMMARY

  1. Glass Skin Ads
  2. Brands Covertly Infiltrating Online Communities to Advertise Products
  3. Deceptive and Unfair Marketing Claims
  4. Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations

Access Full Show Notes for this Episode here

See omnystudio.com/listener for privacy information.

  continue reading

247 episodes

Artwork
iconShare
 
Manage episode 436670408 series 2891739
Content provided by Lauren Lee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lauren Lee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant.

CONNECT WITH ME

EPISODE SUMMARY

  1. Glass Skin Ads
  2. Brands Covertly Infiltrating Online Communities to Advertise Products
  3. Deceptive and Unfair Marketing Claims
  4. Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations

Access Full Show Notes for this Episode here

See omnystudio.com/listener for privacy information.

  continue reading

247 episodes

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