#5. Jon Snow’s collective action problem and applying behavioral economics to Game of Thrones

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In our latest episode, we chat with Erik Johnson about how behavioral economics governs decision making in Game of Thrones. Erik is the Marketing Optimization Manager in the Behavioral Insights Team at Morningstar, and is a co-host of the Action Design Radio podcast.

During our discussion, Erik provides us with an excellent behavioral economics primer and explains how our biological wiring can impact our ability to confront distant and abstract threats such as climate change.

Erik also offers Jon Snow free advice on how to overcome Westeros’ collective action problem, and we debate whether Dorne is the Ibiza of the Game of Thrones universe. Lastly, we put forth our best predictions on who will rule the Iron Throne at the conclusion of next season.

Follow Erik Johnson on Twitter and LinkedIn.

Follow Morningstar’s Behaviorial Insight Team

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8 episodes

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