E 28 - Creating Awesome Video For Social Media


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By Marc Marty, Marc Marty | Podcaster, Speaker, and Educator. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Video used in social media is different from video produced for other platforms. A social media manager is dealing with the peculiarities of each social media platform, in terms of audience, video characteristics and timing. Some platforms will auto play the video as you view them in your time line, while other platforms will send you over to the video's hosting service to be played outside of the platform. Twitter allows 30 seconds of video while Instagram allows 18 seconds.

Knowing that time is valuable when speaking of law enforcement social media managers, we've sought out the help of leading video blogger, or vlogger, Amy Schmittauer. Amy is, simply put, the "go to woman" when it comes to creating great video for the web.

What You'll Learn

We're going to discuss with Amy how law enforcement social media managers can capitalize on the use of video for their messaging, as well as cover these topics:

  • What's the ideal amount of time for a video or PSA?
  • What are the top mistakes made when making a video?
  • What do video makers need to understand about social media video?
  • What's the winning format for a video on social media. Is it intro scenes, title, then body? Or is it title frame, then the video?
  • What about making mistakes? Is free-form better than rehearsed or scripted video?
  • Where is the video revolution going? What's on the horizon?
Introducing Savvy Sexy Social

Amy Schmittauer is the founder and face of Savvy Sexy Social, an online show helping rising stars and think-big brands embrace their amazing personality and share it with the world.

Amy writes, hosts and produces the show, which airs 3 days a week and has an archive of more than 500 episodes. Impacting businesses in almost every country in the world, these advocates have helped Savvy Sexy Social amass more than 2 million YouTube views, giving her a portfolio of work on the platform totaling over 10 million views.

Amy’s strategies have led to her career as an internationally acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego in 2015 and with high marks at events such as Tropical Think Tank, Hubspot’s Inbound and Social Media Marketing World.

If you would like to know more about Amy, you can connect with her at:

Website: Savvysexysocial.com

YouTube: YouTube.com/SavvySexySocial

Facebook: Facebook.com/SavvySexySocial

Twitter: Twitter.com/SavvySexySocial and Twitter.com/Schmittastic

Instagram: Instagram.com/Schmittastic

Periscope: Periscope.tv/Schmittastic

Blab: Blab.im/Schmittastic

73 episodes