Snapchat Series: Getting Started For Law Enforcement (Episode 52)


Manage episode 150177807 series 108964
By Marc Marty, Marc Marty | Podcaster, Speaker, and Educator. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In this episode of the Law Enforcement Social Media Podcast, Mike and I talk about how to get started with Snapchat with your agency. Snapchat What's the latest?
  • 100 mill daily users
  • 60% users contributing daily content
  • 9000 snaps per second
  • Daily video views 10 billion
  • 73% are millennials
  • 77% are college students
  • Value $16 billion
Why do we need it?
  • 73% users are mill 77% college students
  • You don’t use yesterday's tools to reach audience
  • Easily humanizes the brands: #1 is you and #2 is your department
The Power of The Story
  • Catalog events
  • Requires disciplined attention and focus
  • For the users, allows for easy download of what happened.
  • It's real- not rehearsed, scripted, photo-shopped.
Involving The Community
  • Have people participate
  • Show engagement with the community
  • Un-scripted
Updating With News
  • Current department news
  • Upcoming events
  • Holiday and Special Dates
Virtual Tours
  • Show non-confidential locations
  • Spark interest in careers
Special behind the Scenes
  • Give something they can’t get elsewhere
  • Show the relationship between law enforcement officers and others
Other Ideas and Thoughts
  • Ability for people to ask a question without harm or trolls, haters, self-bolstering; then answer for the benefit of all
  • Virtual ridealongs, mini messages and steer towards other sources like FB live or Periscope for longer explanation
  • Force people to pay attention to your story; if they don’t watch today they might miss something
  • Employee representation of the department; advocates
  • Can you engage applicants by showing what your department is like on a day-to-day basis?
We hope you enjoyed this episode, don't forget to subscribe to the show and leave us a comment. Visit our website, LawEnforcement.Social and subrscribe to our newsletter.

73 episodes