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Breaking Down LeadG2's Inbound Marketing and Sales Enablement Strategy with Shaye Smith

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Content provided by LeadG2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LeadG2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we’re breaking down our own approach when it comes to inbound marketing and sales enablement as a company that specializes in...inbound marketing and sales enablement!
Here, we ask questions like: How do we approach developing content that resonates with our target audience? How do we empower our sales team with the tools, resources, and information needed to effectively engage and convert inbound leads? And how do we ensure sales and marketing alignment to facilitate a seamless transition from lead generation to the sales pipeline?
Joining Dani to answer those questions and so many more is Shaye Smith, Director of Marketing here at LeadG2!
Shaye shares some great pieces of insight, like:

  • Why utilizing owned content is key to not only educating prospects but to also helping them through the buyer’s journey.
  • How tapping into the thought leadership and expertise of your own team can be a major boon to your current content strategy.
  • And lastly, how creating smaller pieces of content from a larger piece of premium content can be an affordable and efficient way to deliver helpful solutions to your ideal customer.

LINKS:
Shaye Smith

Dani Buckley

LeadG2

  continue reading

44 episodes

Artwork
iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on March 26, 2024 06:13 (4M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 406391903 series 3331318
Content provided by LeadG2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LeadG2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we’re breaking down our own approach when it comes to inbound marketing and sales enablement as a company that specializes in...inbound marketing and sales enablement!
Here, we ask questions like: How do we approach developing content that resonates with our target audience? How do we empower our sales team with the tools, resources, and information needed to effectively engage and convert inbound leads? And how do we ensure sales and marketing alignment to facilitate a seamless transition from lead generation to the sales pipeline?
Joining Dani to answer those questions and so many more is Shaye Smith, Director of Marketing here at LeadG2!
Shaye shares some great pieces of insight, like:

  • Why utilizing owned content is key to not only educating prospects but to also helping them through the buyer’s journey.
  • How tapping into the thought leadership and expertise of your own team can be a major boon to your current content strategy.
  • And lastly, how creating smaller pieces of content from a larger piece of premium content can be an affordable and efficient way to deliver helpful solutions to your ideal customer.

LINKS:
Shaye Smith

Dani Buckley

LeadG2

  continue reading

44 episodes

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