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The Role of Inbound Marketing in Media Sales with Kevin James

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Content provided by LeadG2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LeadG2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Episode 6: In this episode, we highlight Meredith Corporation – because at LeadG2 we work with a lot of media companies – but that doesn’t mean that today’s topic isn’t applicable to other types of B2B businesses. Quite the opposite, in fact! That’s because the benefits of an Inbound Marketing strategy are nearly universal. You’re able to be discovered earlier in the buyer's journey, build trust and credibility, educate buyers, and attract more prospects to your brands. In the end, Inbound is about meeting buyers where they’re at in a helpful, educational, and relevant way.

In this episode, Dani is joined by Kevin James. Kevin carries a dual role with Meredith’s Local Media Group and resides in Phoenix where he has led Meredith’s duopoly of KPHO/KTVK as SVP/General Manager since October 2018. In October 2020 he assumed the role of SVP of Revenue Operations, overseeing the sales and revenue operations for Meredith’s Local Media Group which includes eighteen broadcast televisions stations in twelve markets.

Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.
Connect with Dani, Shaye and Kevin below!
Links:

Sell Smarter. Sell Faster.:
sellsmartersellfaster.com

LeadG2:
leadg2.thecenterforsalesstrategy.com
Dani Buckley:
Twitter: twitter.com/daniobuckley
LinkedIn: linkedin.com/in/daniobuckley
About: leadg2.thecenterforsalesstrategy.com/dani-buckley
Shaye Smith:
Twitter: twitter.com/mshaye
LinkedIn: linkedin.com/in/shayesmith
About: leadg2.thecenterforsalesstrategy.com/shaye-smith

Kevin James:
LinkedIn: linkedin.com/in/kevin-james-79b5b17

  continue reading

44 episodes

Artwork
iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on March 26, 2024 06:13 (4M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 324139995 series 3331318
Content provided by LeadG2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LeadG2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Episode 6: In this episode, we highlight Meredith Corporation – because at LeadG2 we work with a lot of media companies – but that doesn’t mean that today’s topic isn’t applicable to other types of B2B businesses. Quite the opposite, in fact! That’s because the benefits of an Inbound Marketing strategy are nearly universal. You’re able to be discovered earlier in the buyer's journey, build trust and credibility, educate buyers, and attract more prospects to your brands. In the end, Inbound is about meeting buyers where they’re at in a helpful, educational, and relevant way.

In this episode, Dani is joined by Kevin James. Kevin carries a dual role with Meredith’s Local Media Group and resides in Phoenix where he has led Meredith’s duopoly of KPHO/KTVK as SVP/General Manager since October 2018. In October 2020 he assumed the role of SVP of Revenue Operations, overseeing the sales and revenue operations for Meredith’s Local Media Group which includes eighteen broadcast televisions stations in twelve markets.

Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.
Connect with Dani, Shaye and Kevin below!
Links:

Sell Smarter. Sell Faster.:
sellsmartersellfaster.com

LeadG2:
leadg2.thecenterforsalesstrategy.com
Dani Buckley:
Twitter: twitter.com/daniobuckley
LinkedIn: linkedin.com/in/daniobuckley
About: leadg2.thecenterforsalesstrategy.com/dani-buckley
Shaye Smith:
Twitter: twitter.com/mshaye
LinkedIn: linkedin.com/in/shayesmith
About: leadg2.thecenterforsalesstrategy.com/shaye-smith

Kevin James:
LinkedIn: linkedin.com/in/kevin-james-79b5b17

  continue reading

44 episodes

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