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Using the Four Buckets of Sales Enablement to Get Results with Maryanne McWhirter

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Content provided by LeadG2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LeadG2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we’re talking about how to get real results by utilizing all four buckets of sales enablement: strategy, content, technology, and training.
You’ll hear us ask questions like, what are the key components of sales enablement? What problems or needs are people trying to solve when implementing a sales enablement initiative? And what are the benefits of having a solid sales enablement strategy in place?
Joining Dani to break it all down is our own Maryanne McWhirter.
Maryanne brings so many amazing points to the table, like:

  • How great sales enablement helps make each stage of the sales process more efficient and effective
  • Why great sales teams need sales playbooks
  • And finally, how starting a solid sales enablement strategy doesn’t have to be complicated. You just need to start.

LINKS:
Maryanne McWhirter
Dani Buckley

LeadG2

  continue reading

44 episodes

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iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on March 26, 2024 06:13 (4M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 405137242 series 3331318
Content provided by LeadG2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LeadG2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we’re talking about how to get real results by utilizing all four buckets of sales enablement: strategy, content, technology, and training.
You’ll hear us ask questions like, what are the key components of sales enablement? What problems or needs are people trying to solve when implementing a sales enablement initiative? And what are the benefits of having a solid sales enablement strategy in place?
Joining Dani to break it all down is our own Maryanne McWhirter.
Maryanne brings so many amazing points to the table, like:

  • How great sales enablement helps make each stage of the sales process more efficient and effective
  • Why great sales teams need sales playbooks
  • And finally, how starting a solid sales enablement strategy doesn’t have to be complicated. You just need to start.

LINKS:
Maryanne McWhirter
Dani Buckley

LeadG2

  continue reading

44 episodes

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