Nudges for Social Good: Ep 11 (City of Wolverhampton Council)

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By The Local Government Association. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Shanara Abdin, Behavioural Science Specialist in the Public Health department at Wolverhampton Council and Michael Salmon, Head of Insight Health and Wellbeing at Active Black Country, join Rhian Gladman to discuss their behavioural insights trial, WV Gets Active. This trial was delivered in partnership to increase physical activity levels amongst low socioeconomic and inactive residents in Wolverhampton. They discuss the impact of delivering this trial during the COVID-19 pandemic and how the insights from this trial will be expanded upon to continue to deliver targeted interventions to increase physical activity levels in the area.

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