Marketing: the Basics and Beyond


Manage episode 328085118 series 1037158
By Jason Wojo. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We’re continuing our marketing kick with a roundtable discussion! This week, Jason Wojo and Polish Peter took the reins and shared their thoughts on what the most important elements of marketing are. In fact, Peter has YEARS of experience in the business of marketing, and Wojo has learned a ton through his time as CEO of Lifeonaire, so you’ll definitely want to listen in. They cover this and more:

  • How to find your ideal client (and how focusing on them saves you time AND money)
  • The superpower of knowing what your clients DON’T want to help you differentiate
  • Tips like avoiding big words (like the mystery word Wojo used to describe Peter in a recent episode!)
  • And how to budget for marketing

So if you’ve been running around in circles with your marketing or you don’t even know where to begin with it, take a seat at the table!

158 episodes