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219: From survival mode to thriving with Jonathan David Lewis

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Manage episode 181142172 series 1016854
Content provided by Robert Mallon, The Lions Pride, and Bill Watkins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert Mallon, The Lions Pride, and Bill Watkins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Is your business surviving or thriving?

My guest today is brand survival expert Jonathan David Lewis, the author of “Brand Vs. Wild: Building Resilient Brands for Harsh Business Environments.”

The marketing agency where Jonathan’s a partner, McKee Wallwork + Co., has been recognized by Advertising Age as a national leader in branding and marketing.

Jonathan specializes in working with stalled, stuck or stale brands that have been living in survival mode. He works to break companies out of ambiguity to hit marketing with a clarity that helps them thrive.

“So much of the way out [of survival mode] has to do with psychology and human nature and emotion far more than any of us would like to admit,” Jonathan tells me in this episode.

Jonathan’s watched as the marketing realm has undergone a complete overhaul, with continuous and dramatic changes still filtering down.

That uncertainty has left many stalled, stuck or stale brands that need to revamp their image and their strategies.

And to develop a new breed of resilience.

Using his background in psychology, Jonathan recognizes the predictable ways people react in survival mode and channels that for better marketing.

And he’s done it all without sacrificing his integrity.

If you’ve noticed that biographies of great people tend to be filled with a mess of a personal life, this episode’s for you.

If you feel your business is stalled, stuck or stale, Jonathan’s story may help you get chugging again.

And if you want to weatherproof your business for the ongoing marketing storms in today’s fast-changing world, click play in the player above to get started.

Listen to this episode to hear Jonathan David Lewis discuss with me how to make your business thrive in the new marketing age and more:
  • How to deal with lightning-fast changes in the marketing world.
  • Knowing who to disappoint.
  • The one attribute that will get you ahead farther than any other.
  • Developing resilience in your business.
  • Being comfortable in ambiguity.
  • Why business leaders act the way they do in the face of disruptions or industry challenges.
  • The one thing every successful strategy has behind it.
  • Work-life balance while writing a book.
  • Buckling down when things seem hardest to WIN!
  • Why Jonathan’s company won’t service many big-money companies.

Books and resources mentioned in this episode:

Some of the following links are affiliate links. If you click through and purchase The Lions Pride may get a small commission.

How to contact Jonathan David Lewis:

Feeling stuck?

You don’t have to feel stalled, stuck or stale in your business.

As coaches leading a movement of businessmen, we walk beside you to bring your business and life to a higher plane.

If you feel stuck at all, let’s talk about it. In your free video call, we’ll get you started back toward the freedom to grow and go BIG.

Learn more

  continue reading

100 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on May 05, 2023 05:09 (11M ago). Last successful fetch was on January 15, 2023 16:17 (1y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 181142172 series 1016854
Content provided by Robert Mallon, The Lions Pride, and Bill Watkins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert Mallon, The Lions Pride, and Bill Watkins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Is your business surviving or thriving?

My guest today is brand survival expert Jonathan David Lewis, the author of “Brand Vs. Wild: Building Resilient Brands for Harsh Business Environments.”

The marketing agency where Jonathan’s a partner, McKee Wallwork + Co., has been recognized by Advertising Age as a national leader in branding and marketing.

Jonathan specializes in working with stalled, stuck or stale brands that have been living in survival mode. He works to break companies out of ambiguity to hit marketing with a clarity that helps them thrive.

“So much of the way out [of survival mode] has to do with psychology and human nature and emotion far more than any of us would like to admit,” Jonathan tells me in this episode.

Jonathan’s watched as the marketing realm has undergone a complete overhaul, with continuous and dramatic changes still filtering down.

That uncertainty has left many stalled, stuck or stale brands that need to revamp their image and their strategies.

And to develop a new breed of resilience.

Using his background in psychology, Jonathan recognizes the predictable ways people react in survival mode and channels that for better marketing.

And he’s done it all without sacrificing his integrity.

If you’ve noticed that biographies of great people tend to be filled with a mess of a personal life, this episode’s for you.

If you feel your business is stalled, stuck or stale, Jonathan’s story may help you get chugging again.

And if you want to weatherproof your business for the ongoing marketing storms in today’s fast-changing world, click play in the player above to get started.

Listen to this episode to hear Jonathan David Lewis discuss with me how to make your business thrive in the new marketing age and more:
  • How to deal with lightning-fast changes in the marketing world.
  • Knowing who to disappoint.
  • The one attribute that will get you ahead farther than any other.
  • Developing resilience in your business.
  • Being comfortable in ambiguity.
  • Why business leaders act the way they do in the face of disruptions or industry challenges.
  • The one thing every successful strategy has behind it.
  • Work-life balance while writing a book.
  • Buckling down when things seem hardest to WIN!
  • Why Jonathan’s company won’t service many big-money companies.

Books and resources mentioned in this episode:

Some of the following links are affiliate links. If you click through and purchase The Lions Pride may get a small commission.

How to contact Jonathan David Lewis:

Feeling stuck?

You don’t have to feel stalled, stuck or stale in your business.

As coaches leading a movement of businessmen, we walk beside you to bring your business and life to a higher plane.

If you feel stuck at all, let’s talk about it. In your free video call, we’ll get you started back toward the freedom to grow and go BIG.

Learn more

  continue reading

100 episodes

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