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How to Use A/B Testing to Drive Growth L-9

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Manage episode 372658080 series 2293549
Content provided by Rishabh Dev. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rishabh Dev or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome to Day 9 of our marketing course, today we will be discussing A/B testing and how it can help us make data-driven decisions for growth optimization. We will explore various touchpoints in marketing, such as landing pages, email subject lines, ad copy, and more, where A/B testing can be applied to find the winning version that converts the audience better. We will cover the process of A/B testing, including research, experimentation, and results measurement. We will also discuss the optimal duration and appropriate sample size for running A/B tests. Additionally, we will introduce the mathematical equation called the t square for determining confidence in A/B testing results. On this podcast episode, we will provide examples of A/B testing on landing pages and product pages. We will also discuss different channels for A/B testing, such as ads, landing pages, and emails. Finally, we will introduce conversion rate optimization as a closely related topic. By the end of this podcast episode, we will have a better understanding of how A/B testing can help us improve our marketing efforts and drive growth for our business.

  continue reading

50 episodes

Artwork
iconShare
 
Manage episode 372658080 series 2293549
Content provided by Rishabh Dev. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rishabh Dev or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome to Day 9 of our marketing course, today we will be discussing A/B testing and how it can help us make data-driven decisions for growth optimization. We will explore various touchpoints in marketing, such as landing pages, email subject lines, ad copy, and more, where A/B testing can be applied to find the winning version that converts the audience better. We will cover the process of A/B testing, including research, experimentation, and results measurement. We will also discuss the optimal duration and appropriate sample size for running A/B tests. Additionally, we will introduce the mathematical equation called the t square for determining confidence in A/B testing results. On this podcast episode, we will provide examples of A/B testing on landing pages and product pages. We will also discuss different channels for A/B testing, such as ads, landing pages, and emails. Finally, we will introduce conversion rate optimization as a closely related topic. By the end of this podcast episode, we will have a better understanding of how A/B testing can help us improve our marketing efforts and drive growth for our business.

  continue reading

50 episodes

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