The kids are in charge

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Manage episode 266353619 series 2391290
By Mark Schaefer and Brooke Sellas. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Mark and Brooke examine emerging research that may indicate key post-pandemic consumer changes. Among the insights in this episode is the indication that children have taken over the eCommerce function for the family. Other topics include comfort spending, commerce levels, BOPIS, and new digital advertising trends.

200 episodes