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The unintended consequences of tech

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Manage episode 226602253 series 72277
Content provided by Mark Schaefer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Schaefer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Too many times companies are saying "whoops" after introducing new ideas. Testing new ideas becomes complicated when the sample size has to be large and consumers don't want to be treated like lab rats. Mark Schaefer and Tom Webster unpack this vital issue. They also discuss the opportunity to turn Marketing Companion into a television series.

Intro music credits: Heartwarming by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100207 Artist: http://incompetech.com/

  continue reading

295 episodes

Artwork
iconShare
 
Manage episode 226602253 series 72277
Content provided by Mark Schaefer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Schaefer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Too many times companies are saying "whoops" after introducing new ideas. Testing new ideas becomes complicated when the sample size has to be large and consumers don't want to be treated like lab rats. Mark Schaefer and Tom Webster unpack this vital issue. They also discuss the opportunity to turn Marketing Companion into a television series.

Intro music credits: Heartwarming by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100207 Artist: http://incompetech.com/

  continue reading

295 episodes

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