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Content provided by Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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EP 016: Working With Clients As A Marketing Consultant With Jacob Warwick
Manage episode 223932732 series 2443660
Content provided by Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we talk to Jacob Warwick, who has a background working in marketing and startups in Silicon Valley for 10 years. His roster of clients is vast, including Director of Marketing positions for Xerox, and Under Armour.
We discussed:
- Setting client expectations for reasonable results
- Showing value to clients right away by tracking engagement metrics, setting benchmarks and goals
- Educating clients during the discovery phase
- The advantages you have as a marketer because you know your clients best, vs. a consultant who is coming in new. Be sure to put yourself directly in your customers’ shoes by talking to them, rather than thinking you know what they want
- Understanding what resources you have at your disposal to achieve the outcomes your clients desires
20 episodes
Share
Manage episode 223932732 series 2443660
Content provided by Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we talk to Jacob Warwick, who has a background working in marketing and startups in Silicon Valley for 10 years. His roster of clients is vast, including Director of Marketing positions for Xerox, and Under Armour.
We discussed:
- Setting client expectations for reasonable results
- Showing value to clients right away by tracking engagement metrics, setting benchmarks and goals
- Educating clients during the discovery phase
- The advantages you have as a marketer because you know your clients best, vs. a consultant who is coming in new. Be sure to put yourself directly in your customers’ shoes by talking to them, rather than thinking you know what they want
- Understanding what resources you have at your disposal to achieve the outcomes your clients desires
20 episodes
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Similar to The Marketing Futurist Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
Hosted by Adam Posner, where he interviews top experts, entrepreneurs and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth and other world-class amazing humans on their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the Founder and Managing Director @ NHP Talent Gr ...
…
continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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…
continue reading
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