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Episode 9 - Sales Enablement – The Other Side of Branding
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Marketing owns the brand, but there are other parts of the organization that influence branding. That’s Sales Enablement and the Sales Support team. Perhaps the single most important piece of collateral is the proposal, or RFP response. The template may come from the marketing team, but it is the sales support team that customizes each bid offering. It either wins or misses. But its impact can be directly and quickly felt in revenue. Part of the Sales Enablement program, Sales Support covers a lot of ground and is essentially a complimentary team partnering with marketing. Sales Support touches copy, graphics, visuals, proofing and delivery of proposals. Keep that in mind when someone is quick to dismiss Sales Support. Sales Enablement and the sales support team are the marketing team’s cousins –– and own the other side of Branding. --- Support this podcast: https://podcasters.spotify.com/pod/show/the-marketing-minute/support
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