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Derek Sivers, Author and Former CEO of CDBaby, on how to be an Effective Entrepreneur
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Welcome back to the Marketing Podcast. I’m Robin Zander, and this podcast is about understanding effective tools and approaches for marketing. In each new episode, I sit down for an in-depth conversation with a chief marketing officer, creative director, or founder, and distill the essence of their work and business into tactics you can use.
My guest today is Derek Sivers, who came to fame through his company, CDBaby. Derek has given multiple TED Talks and has self-published many best selling books, including his latest, “Hell Yeah or No”.
We talk about what it takes to turn an interest into a sustainable passion and how being an entrepreneur might not be the best way to make money, but is a great way to change the world.
I hope you enjoy this interview with Derek Sivers!
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