181. UGG Founder Brian Smith On Building a Billion Dollar Brand

The Marketplace: Online Business | Marketing | Finance| Lifestyle

Brian Smith was born in Australia, where he developed his love of surfing. A chartered accountant, he studied at the UCLA Graduate School of Management, and with $500 of start-up money, he founded UGG Imports to bring sheepskin footwear to America. A passionate innovator and entrepreneur, Brian is one of the most sought after business leaders in the country today. As a media guest and inspiring speaker, he is committed to teaching his breakthrough business strategies to entrepreneurs and translating personal vision and spirituality into company culture.

Brian and I discuss;

• The motivation for business
• Bringing a trend from Australia to California
• Challenges he overcame in the early days like getting distribution for his product
• How exercise and meditation helps him manage stress in business
• How to create demand for a product that the market doesn’t necessarily know it “needs”.
• The brand re-alignment that created the tipping point for Ugg’s
• His four mantras for business.
• Important things to understand if your goal is to build an iconic brand
• and more…

Other Links:

The Birth of a Brand (book)

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