02 Katia Beauchamp - BBirchbox Co-Founder & CEO on Marketing a Subscription Box and Staying Relevant
Manage episode 190273063 series 1668206
In 2010, Katia Beauchamp started Birchbox and revolutionized the way we shop for beauty products. The subscription-based company now has over 1 million global subscribers and has managed to stay relevant in the ever-growing market for subscription services and in the digital retail world.
Listen in as Katia explains why she thinks one of the biggest opportunities in the consumer space is to tap into what she calls "passive consumption." She also chats with Monica about word of mouth marketing, raising capital as a female entrepreneur and explains how cold emailing can help you get ahead regardless of your business or industry.
“Our vision is to be powerfully relevant through deep respect.” - Katia Beauchamp.
Learn more about this episode of The Mentor Files with Monica Royer at www.MonicaandAndy.blog/02
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