Artwork

Content provided by Danielle Spurge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Danielle Spurge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Launching Handmade Product Lines with Timed Events

12:18
 
Share
 

Archived series ("Inactive feed" status)

When? This feed was archived on December 06, 2022 16:09 (1+ y ago). Last successful fetch was on September 26, 2022 17:47 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 294034524 series 2391218
Content provided by Danielle Spurge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Danielle Spurge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The idea of launching a product line usually brings up one of two emotions: YAY or UGH.

(Both are entirely valid!)

If you feel more UGH than yay, I get you. I, too, dislike using the launch model in my own business.

The launch model I am referring to is one you are probably familiar with. It starts with teasing out a new product line for a few weeks before launching it live for sale at a certain time on a certain date. Usually, there is some fanfare in that build-up process and on the launch date! It might involve a mailing list, email blast, social media campaign or even the help of influencers. It tends to be a multi-faceted project and quite a bit of work concentrated on a single ‘event.’

Launching is a semi-popular approach particularly for product-based businesses and many handmade business owners enjoy it! (I’m not one of them but many sellers do love it.)

I get asked about product launching quite a bit and I’ve heard a variety of concerns. I am going to address as many of those today as possible!

For full show notes and all the links mentioned in this episode, please visit merriweathercouncilblog.com/154

  continue reading

192 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on December 06, 2022 16:09 (1+ y ago). Last successful fetch was on September 26, 2022 17:47 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 294034524 series 2391218
Content provided by Danielle Spurge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Danielle Spurge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The idea of launching a product line usually brings up one of two emotions: YAY or UGH.

(Both are entirely valid!)

If you feel more UGH than yay, I get you. I, too, dislike using the launch model in my own business.

The launch model I am referring to is one you are probably familiar with. It starts with teasing out a new product line for a few weeks before launching it live for sale at a certain time on a certain date. Usually, there is some fanfare in that build-up process and on the launch date! It might involve a mailing list, email blast, social media campaign or even the help of influencers. It tends to be a multi-faceted project and quite a bit of work concentrated on a single ‘event.’

Launching is a semi-popular approach particularly for product-based businesses and many handmade business owners enjoy it! (I’m not one of them but many sellers do love it.)

I get asked about product launching quite a bit and I’ve heard a variety of concerns. I am going to address as many of those today as possible!

For full show notes and all the links mentioned in this episode, please visit merriweathercouncilblog.com/154

  continue reading

192 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide