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Alexandra Dieck, Creator & Founder of Lexicon of Style
Manage episode 394774351 series 3528378
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Alexandra Dieck is the creator and founder of fashion, beauty and lifestyle blog, Lexicon of Style.
Lex describes her career in influencing as "happenstance" because it came about in a very organic and almost unintentional way. The blog was originally created as a way to promote a line of scarves she designed. It didn't take her long to realize that what was really resonating with people wasn't the scarves, it was her bold fashion sense. She saw a path to success and dove all in.
Over the past 11 years, Lex has evolved and re-created herself time and time again. By doing so, she continues to resonate with and reach more and more people. With a captive audience of nearly 140K, Lexicon of Style is the epitome of a fashion blog success story.
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