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Compassionate Marketing with Chip Conley
Manage episode 344978153 series 2972420
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Ready for some "Baja A-has?" In this episode of The Mindful Marketer podcast, we explored:
* What it means to be a modern marketing elder
* The distinction between empathy and compassion
* How the Modern Elder Academy practices compassionate leadership and marketing -- and where their marketing plan initially got it wrong
* The power of "Third Vault" stakeholder conversations
* The three components of compassionate marketing--and how you can use it to deepen trust with your stakeholders
A hearty thanks to my longtime friend and wisdom co-worker, Chip Conley.
- Learn more about the benefits of compassion through Shauna Shapiro, PhD.
Stay tuned for our future collaborations with the Modern Elder Academy in 2023.
Visit their 2023-2024 retreat schedule at modernelderacademy.com. Tell Chip that Lisa sent you.
P.S. Don't miss future shows—register for our private "know ahead" list at themindfulmarketer.com.
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