“Today’s industry has to incorporate more tech into its operations,” says Alex Helander.

The Modern Cotton Story

For this week's podcast, we enjoyed visiting with Alex Helander, a consultant and Associate Professor at the Parson’s School of Design in New York City. Our discussion covered a wide range of topics where not only learned about Alex’s career beginning literally on factory floors of manufacturers throughout the U.S., to his experience with major brands and retailers, like Ralph Lauren and the Limited. Alex also shared his insight into the current state of the industry and its possible future, as well as the importance that technology will play in the marketing of products to consumers. This is a fascinating conversation with a leading consultant and industry veteran — a great discussion for people throughout the fiber-textile-apparel supply chain. Hosted by Jennifer Crumpler, Fiber Development Manager and Manager of the e3 Sustainable Cotton Program from BASF, and interviewed by industry consultant Bob Antoshak.