138 – Singularity, Marketing & Innovation with Kris Oestergaard


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By Jake Carlson | Podcaster | Speaker | Leadership Mentor. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Kris Oestergaard is a sought after speaker, facilitator, researcher and expert on innovation in legacy organizations, corporate cultures and exponential organizations. He is co-founder and Chief Learning and Innovation Officer of SingularityU Nordic, a collaborative venture with Singularity University in Silicon Valley. His new book is Transforming Legacy Organizations: Turn Your Established Business into an Innovation Champion to Win the Future.

Kris Oestergaard

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Top Takeaways: Singularity, Marketing & Innovation with Kris Oestergaard

  • Technology is increasing at a tremendous pace which is a challenge for established companies
  • Digital biology is the area of the next revolution
  • Transforming legacy companies- legacy companies struggle with innovation
  • Legacy industries are good at execution, not so much innovation
  • There are a lot of things that legacy companies can learn from start-ups
  • 6 degrees of competition
  • Threats through innovation and complications are increasing exponentially
  • The activity of analyzing beyond your first and second degree of competition
  • The whole value chain changes- do we discuss this in our board meetings?
  • Innovation in established companies is much more difficult than smaller companies
  • How do you design your company for innovation?
    • Way #1- Optimize for innovation
    • Way #2- Augment innovation
    • Way #3- Mutation innovation: challenge the core
  • Incrementor innovators are comfortable with change
  • How do you balance “niching and focus” with innovation?
  • Innovation and disruption are words used vaguely
  • There is a huge problem with capability deficits in companies
  • Too many answers, not enough good questions today

Listen to the Audio

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Learning From Leaders:

Current Book: The Leftovers by Tom Perrotta

Leadership Superpower: Asking questions

Motivational Mantra:

I’ve come up with a set of rules that describe our reactions to technologies: 1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. 2. Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. 3. Anything invented after you’re thirty-five is against the natural order of things.


Book Most Often Gifted: The Singularity Is Near: When Humans Transcend Biology by Ray Kurzweil

The Experience Economy, Updated Edition by B. Joseph Pine II

Additional Items Mentioned

Singularity U Nordic website: SUNordic.org

Kris’ Personal Website: Krisoestergaard.com

Transforming Legacy Organizations: Turn your Established Business into an Innovation Champion to Win the Future by Kris Østergaard

Free Problem Solving Printable

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156 episodes