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Buyer Personas: Why You Need Them
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It's just me on the show this week. No guests, no discussion. But I wanted to share with you my thoughts on creating buyer personas – those semi-fictional, ideal customer profile documents we work with to help us target our marketing materials.
The inspiration for the pod was the recent site refresh that we've done over at Moondogmarketing.com We're looking to resonate with a slightly different kind of customer. And the first step towards that is working through our buyer personas, branding and website.
Full show notes available at Moondogmarketing.com/175 a day after release of this pod. It's very late and I want to get some sleep, you see. So I'll get up and write the show notes proper in the morning. And, YES, that's Saturday morning.
Very best wishes, Jon
August 19, 2016
49 episodes
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