"Who Moved My Cheese" in the Dental Industry

The My Practice My Business Dental Podcast

In Who Moved My Cheese?, Dr. Spencer Johnson uses a simple allegory involving four characters (Sniff, Scurry, Hem, and Haw) who navigate a maze in search of “cheese” — a metaphor for what we want in life, such as a job, relationship, or health. The story centers on how each character reacts when the cheese is moved, reflecting the need to adapt to change.

This narrative is eerily applicable to the current state of dental insurance — particularly how companies like Delta Dental operate. Dentists and patients alike are characters in this real-life maze, constantly trying to locate the “cheese” of quality oral health care. But the challenge is that insurers aren’t just moving the cheese; they’re changing the maze itself. The rules are always shifting: what procedures are covered, reimbursement rates, required pre-authorizations, and even what counts as “necessary” care.

For providers committed to delivering the best, most advanced care, this inconsistency is not just frustrating — it’s professionally and ethically compromising.

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