290: How Chubbies Makes 8 Figures With Email Marketing Featuring Erich Hellstrom

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By Steve Chou. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

I’m really happy to have Erich Hellstrom on the show. Erich is a digital marketing strategist for Chubbies, a men’s short shorts brand with a huge cult following.
Erich is in charge of crafting the copy for Chubbies social, email, product and events. And even though Chubbies clothing isn’t really my style, I’m on their email list because it is hilarious and they do a fantastic job building a loyal brand.
In today’s episode, we’re going to dissect their email marketing strategy and learn how to apply these techniques to our own ecommerce businesses.
What You’ll Learn

Why is Chubbies so successful?
How did Chubbies get their first sales
Chubbies’ email marketing strategy
How well do Chubbies’ emails convert and what’s their overall strategy
How often do they send email and what type of content is going out
Which emails convert the most customers

Other Resources And Books

Chubbies

Sponsors
Klaviyo.com – Klaviyo is the email marketing platform that I personally use ...

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