Ep. 163: Manulife Asia's Francesco Lagutaine | Delivering a Customer Experience Where Wow Isn’t Enough


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By Bain & Company, Rob Markey, Bain, Company partner, and customer experience expert. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

For Francesco Lagutaine, Manulife Asia's chief marketing and experience design officer, Asia is a market of contradictions. On the one hand, insurance products are relatively new to the region, so simply delivering well and reliably on business basics will still wow customers. On the other hand, customers have enormously high expectations for fast and simple digital services, because they compare them with platforms such as WeChat in China or Go-Jek in Indonesia. In this episode, he talks about how Manulife Asia has begun creating specialized teams to improve customer experiences.

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