[Podcast] Total Market Virtual Multicultural Reality Report 2016

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Manage episode 170949640 series 1346091
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Virtual Reality has been feeling like it is on the cusp of being main stream for several years now. The purchase of Oculus Rift by Facebook for 2 billion dollars jutted virtual reality into the public consciousness. Flash forward two years and the launch of the Samsung Galaxy S7 brought free virtual reality headsets to those that pre-ordered the phone and now the HTC Vive has launched, making virtual reality a purchase within reach. But is the interest in virtual reality relegated to gen-pop Techies? ThinkNow Research wanted to know how multicultural consumers feel about virtual reality and what they find interesting about it use. You can download the full report here - http://campaigns.thinknowresearch.com/downloads/total-market-virtual-multicultural-reality-2016.html

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