[Podcast] ThinkNow Gen™ We Are Gen Z: We Are Shoppers Report


Manage episode 172609200 series 1346091
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
While Millennials still get the lion’s share of attention, Gen Z, the demographic cohort nipping at the heels of their older siblings, are beginning to take center stage. Known as the Plurals, Founders, or the iGeneration, Gen Z consumers may be setting their own rules, somewhat, but because of their age, still look to their parents and friends to make purchase decisions. In the second wave of the ThinkNow Gen™ We Are Gen Z Report, a collaboration between ThinkNow Research and Sensis Agency, we take a closer look at how Gen Z shoppers make purchase decisions and how finances impact those decisions. You can download the complete report here - http://campaigns.thinknowresearch.com/downloads/thinknowgenz-we-are-shoppers-report-2017.html

25 episodes available. A new episode about every 43 days averaging 29 mins duration .