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Innovation, the Key to bring your Club to the Next Level (Felipe Ribbe - Club Atlético Mineiro, Brazil) - English
Manage episode 317774724 series 3288627
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Our friend Felipe Ribbe, Head of Innovation at Clube Atlético Mineiro is explaining to us how the alignment from the C-Level at the Club to put Innovation as a priority is leading to improving their revenues and expanding the CAM brand globally.
He tells us the different strategies and tools used (Fan Engagement Tools, Tokens, NFTs, Blockchain…)
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