292: What Worked at Apple Didn’t Work for JCPenney


Manage episode 230537018 series 1538887
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What do Apple and JCPenney have in common? Ron Johnson. Ron Johnson was originally known for making the Apple Store into the popular platform that it is today. He took that success and left Apple for JCPenney where he became their CEO in 2011. However, his successes at Apple did not translate well to JCPenney. Listen as Dave explains what Johnson could have done to improve JCPenney's brand and marketing.

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