303: Beyonce, Reebok & a Rumor


Manage episode 235833391 series 1538887
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In this episode of the No BS Marketing Show, Dave and Maria talk about a story that involves Beyonce and Reebok. Yes, it sounds random, but there's more to it than meets the eye. Listen in as they discuss how both external and internal crisis management can make a big difference when a rumor spreads like wildfire.

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