310: Striking a Balance Between Value and Values


Manage episode 238969449 series 1538887
By Dave Mastovich. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Howard Schultz, the CEO of Starbucks said it best, “If people believe they share values with a company, they will stay loyal to the brand.” In this episode of the No BS Marketing Show, Dave talks about how today’s consumers of everything and anything focus on both value and values—theirs and yours. It’s about showing what’s in it for them—current and potential customers—their value. And what you’re all about—your values. Enjoy this episode and if there's a specific topic you'd like Dave to cover, let us know!

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