377: Why Personas Are BULL$H!# and How You Can Do Better


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By Dave Mastovich. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Personas were a good concept to help explain and leverage segmentation until creating personas became more about making up names and images for each group (think Hostile Hank, Worried Wanda!).
That's when it morphed into BULL$H!# Marketing instead of focusing on how real segmentation can help businesses grow.
In this episode, Dave tells you why that happened and how you can avoid the BS and better leverage segmentation.

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