The Stanford Storytelling Project is an arts program at Stanford University that explores how we live in and through stories and how we can use them to change our lives. Our mission is to promote the transformative nature of traditional and modern oral storytelling, from Lakota tales to Radiolab, and empower students to create and perform their own stories. The project sponsors courses, workshops, live events, and grants, along with its radio show State of the Human.
…
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Similar to The Nonprofit Ally Podcast
It’s All Journalism is a weekly podcast about the changing state of digital media. Each episode you’ll hear working journalists talk about how they do their jobs. They also discuss the latest trends in journalism and how they impact our democratic society.
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NPA 049: Inbound Marketing for Nonprofits
Archived series ("HTTP Redirect" status)
Replaced by: Nonprofit Ally Podcast
When?
This feed was archived on November 20, 2016 19:41 (
Why? HTTP Redirect status. The feed permanently redirected to another series.
What now? If you were subscribed to this series when it was replaced, you will now be subscribed to the replacement series. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 166316350 series 30930
Content provided by Steve Vick: Nonprofit Social Media Strategist and Content Creator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Vick: Nonprofit Social Media Strategist and Content Creator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do you have a website? Do you post to a blog? Do you use a newsletter? How about social media? Are you connected to Google Analytics? If you said “yes” to anyone of these, then you are already using some of the tools for Inbound Marketing. Now you just have to put it in to a system. In this podcast I talk with Keith Selvin from HubSpot about how to use Inbound Marketing for your nonprofit.
What is Inbound Marketing?
The best way to explain this is to tell you what it isn’t. It is not sending out mass mailing, posting flyers or buying radio commercials. That is outbound marketing. That is telling everyone – ninety-percent of whom don’t care – about your nonprofit. It is not very efficient and not easy to track.
Inbound Marketing attracts visitors who are interested in your nonprofit and funnels them through to the services or resources you want them to find. You attract them with blog posts, newsletters, social media posts and videos. They find your content, like your content and then follow this stream of content until your end result is achieved.
OK, that is a simplified version. Here is the bottom line… I am paraphrasing Keith… would you rather have 1,000 visitors to your website, but only two donate to your cause? Or would you rather have 100 visitors to your website and 10 donate to your cause?
How to Do It
I want you to look over this graphic. This is the flow chart of inbound marketing. This will give you a good idea on how inbound marketing works.
Now, as you listen to this podcast, follow along on this graphic and see how you can turn strangers into donors.
The Tools
Keith mentioned a whole bunch of tools. Here are links to what he talked about. Most of them are FREE.
- Google Analytics – tracks visitors to your website and help you get found in search results. FREE.
- MailChimp – a great tool for generating an email list and publishing a newsletter. FREE.
- Infusion Soft – Customer Relationship Management Software CRM. Great for tracking donors, volunteers and sponsors. (Not free)
- Hubspot CRM – another CRM. FREE.
- Unbounce – creates landing pages for your inbound marketing campaign. (Not free)
- Leadpages – another great landing page creator. (Not free)
- Hootsuite – manage all your social media accounts in one place. FREE.
- WordPress – create your website and look awesome. FREE (see our free course).
On last resource for you. This image is a the Inbound Marketing funnel. Use this to visualize how to move your followers through the inbound process.
Resources
Hubspot Academy: Free courses! Start with the FREE Inbound Marketing Certification.
Leadin: a tool you can use to track you Inbound marketing. And there is a FREE version.
The HubSpot Blog: awesome resource full of great and usable information.
47 episodes
Share
Archived series ("HTTP Redirect" status)
Replaced by: Nonprofit Ally Podcast
When?
This feed was archived on November 20, 2016 19:41 (
Why? HTTP Redirect status. The feed permanently redirected to another series.
What now? If you were subscribed to this series when it was replaced, you will now be subscribed to the replacement series. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 166316350 series 30930
Content provided by Steve Vick: Nonprofit Social Media Strategist and Content Creator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Vick: Nonprofit Social Media Strategist and Content Creator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do you have a website? Do you post to a blog? Do you use a newsletter? How about social media? Are you connected to Google Analytics? If you said “yes” to anyone of these, then you are already using some of the tools for Inbound Marketing. Now you just have to put it in to a system. In this podcast I talk with Keith Selvin from HubSpot about how to use Inbound Marketing for your nonprofit.
What is Inbound Marketing?
The best way to explain this is to tell you what it isn’t. It is not sending out mass mailing, posting flyers or buying radio commercials. That is outbound marketing. That is telling everyone – ninety-percent of whom don’t care – about your nonprofit. It is not very efficient and not easy to track.
Inbound Marketing attracts visitors who are interested in your nonprofit and funnels them through to the services or resources you want them to find. You attract them with blog posts, newsletters, social media posts and videos. They find your content, like your content and then follow this stream of content until your end result is achieved.
OK, that is a simplified version. Here is the bottom line… I am paraphrasing Keith… would you rather have 1,000 visitors to your website, but only two donate to your cause? Or would you rather have 100 visitors to your website and 10 donate to your cause?
How to Do It
I want you to look over this graphic. This is the flow chart of inbound marketing. This will give you a good idea on how inbound marketing works.
Now, as you listen to this podcast, follow along on this graphic and see how you can turn strangers into donors.
The Tools
Keith mentioned a whole bunch of tools. Here are links to what he talked about. Most of them are FREE.
- Google Analytics – tracks visitors to your website and help you get found in search results. FREE.
- MailChimp – a great tool for generating an email list and publishing a newsletter. FREE.
- Infusion Soft – Customer Relationship Management Software CRM. Great for tracking donors, volunteers and sponsors. (Not free)
- Hubspot CRM – another CRM. FREE.
- Unbounce – creates landing pages for your inbound marketing campaign. (Not free)
- Leadpages – another great landing page creator. (Not free)
- Hootsuite – manage all your social media accounts in one place. FREE.
- WordPress – create your website and look awesome. FREE (see our free course).
On last resource for you. This image is a the Inbound Marketing funnel. Use this to visualize how to move your followers through the inbound process.
Resources
Hubspot Academy: Free courses! Start with the FREE Inbound Marketing Certification.
Leadin: a tool you can use to track you Inbound marketing. And there is a FREE version.
The HubSpot Blog: awesome resource full of great and usable information.
47 episodes
All episodes
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Similar to The Nonprofit Ally Podcast
The Stanford Storytelling Project is an arts program at Stanford University that explores how we live in and through stories and how we can use them to change our lives. Our mission is to promote the transformative nature of traditional and modern oral storytelling, from Lakota tales to Radiolab, and empower students to create and perform their own stories. The project sponsors courses, workshops, live events, and grants, along with its radio show State of the Human.
…
continue reading
It’s All Journalism is a weekly podcast about the changing state of digital media. Each episode you’ll hear working journalists talk about how they do their jobs. They also discuss the latest trends in journalism and how they impact our democratic society.
…
continue reading
A weekly podcasting exploring great political revolutions. Now: The Russian Revolution Next: ???
…
continue reading
Part-time New Orleans resident Harry Shearer hosts a look at the worlds of media, politics, cyberspace, sports and show business while providing an eclectic array of music along the way.
…
continue reading
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