Esports Biz Summit: Ruling the trenches through Experiential Activation with Tatiana Tacca, Stuart Lipson and Rob Gonzales

The Official Esports Show with gootecks, Zorine, and Slasher

70% of esports fans believe sponsorships are good for the gaming industry; however, that same percentage is unsatisfied with the quality of sponsorships at live events. There is a significant whitespace around experiential activation in esports, despite the fact that each event features a significant amount of passionate, highly engaged fans. With major trends that are now shaping the experiential story in esports – from Overwatch League Homestands to carnival experiences at the Fortnite World Cup – there are even greater brand opportunities that exist will exist in 2020. In this panel, we will explore the experiential opportunities in esports and how brands can succeed while reaching scalability during tentpole events. Speakers: Tatiana Tacca, Director of Esports, Momentum Worldwide Stuart Lipson, Executive Director, Esports Ad Bureau Joe Barnes, Director, Experiential Marketing, Anheuser-Busch InBev Moderated By: Rob Gonzales, Esports Host/Commentator --- Support this podcast: https://podcasters.spotify.com/pod/show/officialesportsshow/support