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SaaStr 249: New Relic CRO Erica Ruliffson-Schultz on Five Critical Steps to Scaling Enterprise

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Manage episode 237898998 series 126113
Content provided by SaaStr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SaaStr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

CRO Erica Ruliffson-Schultz has led New Relic through massive growth, scaling the company’s enterprise business 10x since she joined the business pre-IPO. Growing a company’s revenues, customer base, team, process, and product doesn’t just happen without major work and strategy. Erica will share the five critical steps (and some lessons learned along the way) for scaling in the enterprise.

Missed the session? Here’s what Erica talks about:

  • How to change up your marketing mix
  • How to transition from SMB to enterprise
  • Identifying your sweet spot target customers and leveraging your network to access those companies.

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here:

Jason Lemkin

SaaStr

  continue reading

737 episodes

Artwork
iconShare
 
Manage episode 237898998 series 126113
Content provided by SaaStr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SaaStr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

CRO Erica Ruliffson-Schultz has led New Relic through massive growth, scaling the company’s enterprise business 10x since she joined the business pre-IPO. Growing a company’s revenues, customer base, team, process, and product doesn’t just happen without major work and strategy. Erica will share the five critical steps (and some lessons learned along the way) for scaling in the enterprise.

Missed the session? Here’s what Erica talks about:

  • How to change up your marketing mix
  • How to transition from SMB to enterprise
  • Identifying your sweet spot target customers and leveraging your network to access those companies.

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here:

Jason Lemkin

SaaStr

  continue reading

737 episodes

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