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We Got Links
Eagle Ford Mobile Network Website
Eagle Ford Mobile Network iPhone App
Eagle Ford Mobile Network Android App
Marco Flores on LinkedIn
Mark Schaefer’s Businesses Grow Blog
The 50 Top Oil and Gas People on Twitter
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Marco Flores on The Eagle Ford Mobile Network Interview Transcript
James Hahn II: Joining The Tribe on the podcast today is Marco Flores. He is the creator of the Eagle Ford Mobile Network. Marco grew up in the middle of the oil patch in Alice, Texas when things were booming in the early 80s. The Eagle Ford Mobile Network enhances the lives of people who live, work, and do business in Eagle Ford Shale Region. Mark Flores, welcome to the podcast. Thank you for joining us.
Marco Flores Thank you for having me, James, good morning.
James Hahn II It’s my pleasure. I’m going to give a quick plug to you for reaching out to me about being on the podcast. For anybody listening, do it. We are cranking things up to a daily podcast and we need all the guests we can find. So kudos to you, Marco, for reaching out because I really dig what you’re up to.
Let’s start there. What is the Eagle Ford Mobile Network, and what should we know about it?
Marco Flores It’s the first mobile app dedicated to the Eagle Ford Shale play in Texas. We tried to put all kinds of relevant and helpful information into a mobile app so that people can access it faster, easier, anytime, anywhere. And it’s also free to download.
James Hahn II Let’s define that a little bit because we were talking before we pressed record and I’m thinking, “Okay, you put the Eagle Ford Mobile Network; is it production information?” What’s going on? What is in there that’s helpful to the people in the Eagle Ford Shale?
Marco Flores It has information on jobs, news, equipment for sale, directories. And what I’m excited with these directories is I call them Smart Directories. Because the business listings inside the directories are all GPS enabled. So depending where the app user is, they will see what is closest to them first no matter where they are in the region.
So if you’re in San Antonio, you’re going to get a different list than if you’re down in the valley towards Loredo.
James Hahn II When you say we say business; what businesses and who’s searching this?
Marco Flores We have oilfield service providers, trucking companies, hotshots, drillers; all the relevant companies that people need to do business down there are inside the app. The people who are using the app are people who work out in the field, or business owners in the area, or truck drivers. Anyone who lives and works in a mobile environment, they rely on their smartphones daily. And so we’re trying to get them the information they need to access through their smartphones.
James Hahn II You said it’s free to download, how are you pulling that off? Did you fund this thing?
Marco Flores Yeah, I’m bootstrapping this thing, and that’s what I’m trying to do, but there is a business model behind it whenever you want to discuss it.
James Hahn II I want to discuss it now. So tell me about it.
Marco Flores Being new to starting a business the first thing I thought was that I want to build a helpful app to save people time and money to make their businesses more efficient. And I worried about the monetization piece later. I don’t recommend that to everybody, but that’s the way I ran with this. Once we got the app running and started testing it I had to come up with a way to monetize it so we could provide this free information to people. So here’s how we try to pay the rent with it.
We have a custom ad platform that is being tested as we speak, I hope to have it ready in January. With the custom ad platform businesses can reach deep into the Eagle Ford Shale with full-screen ad banners where they can sponsor sections of the app. They can also use in-line banners to insert an advertisement for their business in between business listings, sort of like the way Twitter does it.
Also in the business listings it’s similar to how Google does it. You can pay for a featured listing that would put you at the top of the listings no matter where users use the app. And then can also have a premium listing where your listing gets highlighted, includes a website link, and gives you a little more value for what you’re paying for. We’re also going to do some content marketing where we had a tips section, and the tips section allows small businesses to submit helpful content the tips section and then source it back to their website or email so that people know this is the company that knows about this topic.
James Hahn II Did you say that you’re new to starting a business?
Marco Flores Yes.
James Hahn II I wish I knew that much when I was starting my businesses back 6 years ago. Did you steal all that from everyone because you really good at this.
Marco Flores I read and talk to as many people as I can. Whatever information people share with me I just try to hold onto the good stuff.
James Hahn II That’s a tip for our listeners right there. Be a sponge because everything when it comes to increasing your sales and growing your tribe and all of those things. Everything that you could possibly want, including this podcast, to know is free. It’s all out there. It’s up to you. If you want it you can go and find it all. So, big shout out to you, Marco, for finding good information because that is quite a business model.
Marco Flores Just to follow up on that, you are so right. There are so many resources available now to people who want to start a business that were not available 10 years ago. You can go on Twitter and find interviews with founders of companies who share lessons learned. Google has a wealth of information. There’s so much out there, and if you want to educate yourself it’s out there for you.
James Hahn II Absolutely, yes. I’ll give a quick Jim Rohn quote, because what’s Tribe Rocket content without a Jim Rohn quote? Which is, “Traditional education will make you a living. Self-education will make you a fortune.”
Marco Flores There you go.
James Hahn II This is awesome. Are you also going to maybe have a premium version of the app that allows people to block the ads, or is that the whole point to get the ads in there?
Marco Flores I want to listen to my audience and listen to customers. If there is demand for ad-free app, then I certainly would want to look into that. We could come up with a premium version that probably has even more valuable information that is currently in there, and I’m in talks with certain companies to provide information, but it costs money to provide. So I would have to charge something for those services to access that information.
James Hahn II Absolutely, yes. You wouldn’t same the same blackbox and just throw a dollar sign on it, right?
Marco Flores Right.
James Hahn II Alright, another good move in business for you. You said you’re new to starting businesses, but you’re not new to business, though. As it might not appear on the surface you are a 40-year-old man, so where you been all this time?
Marco Flores I grew up in Alice, Texas and then I went to high school in Corpus Christi, Texas. I went to college in Austin, Texas at the University of Texas. I went to law school in San Antonio, Texas. And I started off my my actual working career as a lawyer. I practiced law in Dallas, Texas — the Fort Worth area — for 14 years. Then I just decided there was something else I needed to be doing.
James Hahn II And that brought you back home, then?
Marco Flores Right. We didn’t have a chance to get into this when we first spoke, but about three years ago my partner and I decided we needed to do something involved in the Eagle Ford Shale. That’s when the boom was really taking off and getting noticed.
We went out and bought an oilfield specialty truck and started leasing it to the oilfield service companies in South Texas. As we were doing that about a year into it I started noticing that there was a lack of mobile resources available to the people who worked in that area. And it was a little frustrating for me to trying to operate this small business because there was information that was really hard to access, and sometimes it would take days to get this information just so we could make a decision. So I started making a list of all the things that I learned would be useful to people in the Eagle Ford Shale Region. I was also educated by companies down there. They shared this information with me that became the blueprint for the app.
James Hahn II Give me the lightbulb moment. Or if not the specific lightbulb moment, at least that point out there where you were saying, “Why isn’t there (x)?” What were you looking for that you couldn’t find?
Marco Flores There was basic information like, “Hey, we need to get this trucking insured. Who do we contact?” It wasn’t readily available because it’s not just a standard insurance company that’s going to insure a truck that’s valued at six-figures. We needed access to specialty companies that dealt with this business, and we needed to get a platform so that people can find all these other companies. Whether it’s mechanics or hotshot companies. These companies that you take for granted, they were really hard to access for us.
James Hahn II Just from listening I can imagine you’re out in the Eagle Ford somewhere, you got a flat. Who you call?
Marco Flores Right. You may have one person on your bench, and if that person’s not available well then who else do you go to?
James Hahn II So, there was a huge hole in this market then?
Marco Flores In my opinion, yes.
James Hahn II I heard that early on in life and have always stuck with it; if you want to be successful find a hole in the market and fill it. It sounds like you’re filling it.
I want to talk a little bit about how marketing has changed because this is a mobile app and mobile apps, oddly enough, the iPhone didn’t even exist for three, almost four years ago. I think we take these things for granted; Google and iPhones and iPads, all of these different things. Let’s talk a little bit about how business has changed and marketing has changed. What’s your perspective on that?
Marco Flores Let me follow-up on that. If you go back 5 years, easily 10 years. If you think about all the things that you would go to an electronic store or regular store to buy. You’d got buy a video camera. A tape recorder. A regular camera. A digital camera. A notepad. A calculator. Now fast-forward 5-10 years, all of those things are available on your smart phone. Because there is a mobile shift occurring in the business world and in the regular world.
James Hahn II That mobile shift meaning that the technology finally exists to put those all-in-one platform, i.e. an iPhone.
Marco Flores Exactly.
James Hahn II You were mentioning before about how much that’s affected marketing. How has it?
Marco Flores We talked about this a little bit earlier, but the other traditional forms of marketing where people are screaming to be heard and reach customers is going to become less relevant now that we all have the Internet in our pockets in these smart phones. The future forms of marketing, and I would even say the present forms of need to be based on Youtility. The better approach for marketers is to be useful because people keep useful. That’s what we’re trying to do in the tips section of the app is provide a platform for businesses to submit helpful content that is helpful to people who operate in this environment, and then they can establish themselves as the source for those types of information.
James Hahn II This is a very obvious way that you’re being helpful in terms of putting the app together. How does that play out in your own business?
Marco Flores Which one are you referring to?
James Hahn II You’ve built out the mobile app that’s very helpful to a lot of different people. Now that the app is up, it’s out there, you’ve won awards for it. Which I should mentioned up front. What was the award you just won?
Marco Flores We won the 2014 Innovation Competition Award on the Coastal Bend. The Costal Bend is the area South Texas. We went out there and did a presentation, sort of like on Shark Tank. We were one of the seven finalists selected to give a live presentation, and then do a Q&A. We were fortunate enough to have been selected as the winner. There was some really great talent out there. Guys showing up with drones and all kinds of fancy electronic devices that were really innovative. My hat’s off to all those people. We were fortunate enough to have won, and I’m grateful for the opportunity to share that idea with people down there.
James Hahn II Who were the judges? Who put it together?
Marco Flores The sponsors were made up a lot of the universities down in South Texas. Del Mar, Texas A&M Corpus Christi, the Chambers of Commerce, the small business development centers all over the region. It was probably 10-20 different agencies that helped to sponsor this event.
James Hahn II How many initially? You said there were seven finalists; how many initially submitted?
Marco Flores I don’t know. I know it was close to 20. It could have been a little more than that, but I don’t know for sure how many submitted.
James Hahn II And you just mopped the floor with that competition, huh?
Marco Flores Those are your words, not mine.
James Hahn II I’m glad he got that in there because I forgot. What I was now that it’s out there, how are you being helpful and how are you a Youtility to the people that you’re selling to?
Marco Flores I don’t know if I told you how new this business is. We launched this app on October 28th, so we are just six weeks out, if that.
James Hahn II So this podcast here is a perfect example of you giving away content and being useful at the beginning.
Marco Flores Right. Right.
James Hahn II Nice. How is it going so far? I’ve looked at a few of your YouTube videos and you’ve got you got a fair amount, a few hundred views here and there. Is it getting downloaded and used?
Marco Flores Yes, I’d say we are approaching 2000 downloads since we launched. That’s just with me reaching out and touching as many people as I can in the marketing sense. I don’t have a formal team of marketers or salespeople. It’s just me and I’m doing the best I can to spread the word. We are on Facebook. I would ask people to Like the Facebook page. We’re just trying to get as much traction as we can, and the people down in the communities who like the app are able to spread the word for me. Especially inside the app. We have to “Tell a Friend” feature that allows people to send out the app to all the contacts, which is built-in marketing I tried to include with the app.
James Hahn II That’s huge right there because then instead of you having to go out and say how great this thing is you’re getting the user into that and it’s just word-of-mouth.
Marco Flores A lot of it’s word-of-mouth, but once a week I drive out to these towns like Pearsall, Texas. Karnes City. Alice, Texas. And I go meet with local officials. I try to have lunch with the group of guys who work out in the field to get feedback on the app. I go visit with the local media sources in those city and just tell them all the things the app can do for them.
James Hahn II That’s great. And then, like you said you want to listen to the audience so based on what they’re saying you’re coming back and making tweaks and changes, and adding features and taking them away.
Marco Flores Right. Every quarter I would like to have an updated version. I’ll get data from the customers and try to make sure it’s meeting their needs because it was built to make their lives easier.
James Hahn II You were telling me earlier about how you have some statistics on mobile business. We really haven’t talked hardly at all about mobile business on the podcast yet. Give us a little rundown on mobile business and how it’s unbelievably important, and only going to get more important as we move forward.
Marco Flores I’m going to refer to some notes here when I quote statistics because I don’t like to make them up out of thin air.
James Hahn II Speak for yourself.
Marco Flores These show what’s happening in the mobile world. Over 90% of Americans have their phones on them 24/7. The average time to report a loss wallet is 26 hours, but if somebody loses their smartphone it takes them about 68 minutes to report it. Mobile coupons are redeemed 10 times as often as traditional coupons. Globally more people have mobile phones than toothbrushes, although I’m sure that’s not the case in our areas. People spend 2-3 hours a day looking at their mobile phone screen. 2014 was the first year people were buying more phones and tablets than desktop computers. So this mobile shift is happening whether you adapt to it or not. Yesterday’s website only, or traditional interaction models are going to fail in the mobile world. And that’s the world we’re living in now today.
James Hahn II Amen to that, my friend because I can’t tell you. I’d say probably 99%, the majority. Almost every single website I go to in this industry is not mobile friendly. It’s really frustrating from a user perspective to land on someone’s website and have it not scaled down to the size of my phone so that I can use the website and find the information I’m looking for. Instead I have to have to drag my finger, scroll back and forth, zoom-in, zoom-out. Try to, “Oh, yeah, there’s the phone number. Let me try and click on it.” And that stuff is completely not necessary in the world of HTML 5. People like myself or any other somewhat intelligent person who knows how to write a little code. It’s not that hard to make a mobile response website so that you have all the information no matter what size the screen you’re looking at.
Marco Flores That’s right. And people are still learning about mobile. It’s not that they don’t want to do it, but they don’t understand the importance of it. I gave a presentation down at a Governor’s Small Business Forum down in Corpus Christi back in August on mobile business strategies. I was just trying to share the importance of mobile for business.
For instance, there are some easy things you can do as a business owner or if you’re inside a company that wants to look into mobile to give yourself a mobile presence. One of the easiest things you can do is to mobile-optimize your website. There’s different ways you can do this, but it needs to be done because people are trying to find you on their mobile phones and tablets. You have to make it easy for them or they’re going to go somewhere else.
James Hahn II To piggyback on that. That is absolutely, it speaks to the exact pain I was just talking about. When we talk about mobile-optimizing it doesn’t mean; Marco, you have an awesome app going here. But everyone doesn’t necessarily need a mobile app. I think that’s the first problem in people’s minds. They’re thinking, “Oh man, I have to go and hire these developers, and then we have to come up with what’s the most important stuff from the site, and what’s going to go in the app.” When realistically all you need is a mobile responsive website. All that means is that it serves up the content in such a way that whether you’re a desktop, on iPhone, iPad; no matter what screen size it is, it serves up the information in the right pixel format for your screen. If you do that you don’t have to have all these other meetings about what goes in the app, what stays out. It just makes sure people can have a good experience when they’re on your website, instead of getting frustrated and going elsewhere. Which is usually what happens to me in those situations.
Marco Flores This is Mobile 101. To make sure the website is mobile optimized or built with responsive design, and then you have a mobile presence. And that’s one of the easiest, quickest things you can do and I would advise everyone to do that.
James Hahn II What are some of the other things?
Marco Flores There are ways you can have a mobile presence on the cheap without having got out there and build your own app. If people are interested in doing that I’ve learned how to do that. Just to give you a quick comment. From the time I had the idea to build until the time we got accepted into the app store was 18 months. It’s an investment in time and energy. And if you don’t want to do that, like I said before there are ways to have a mobile presence on the cheap.
I would research other websites and other apps and social media pages. Find out which ones have the audience you are targeting and just borrow those platforms. It’s much cheaper and quicker than building your own. The analogy I use is you can build your own park and try to get people to come, or you can go to a park that already has a lot of people and just buy a ticket for admission. Meaning you start piggybacking off of the things other built because they reached the market that you’re trying to reach.
James Hahn II That’s a really really good point. It’s a very timely point because you do have to buy a ticket on Facebook these days to get reach. But if you’re delivering content in those “microblogging” type of ways then those platforms are optimized. So you can reach people that way instead of, basically, it’s a little shortcut.
Marco Flores Absolutely. I know you’re the man to go to for social media marketing, or just social media help in general. But there’s cheap ways you can look into mobile, and I would start a business owner looking and finding out where do your customers go? Where do they spend their time on social media? Just start building some data and find out what social media sites do they use? That’s going to be very helpful to you.
James Hahn II Absolutely. Because you don’t want to go all-in on Google Plus in this business, for instance. It’s not the place.
Marco Flores Right.
James Hahn II Although, I do have to give a plug to Facebook because everyone in this industry thinks that LinkedIn is the place to be. And they think that Facebook is a huge waste of time. I have to say that for one-to-one interactions LinkedIn is a phenomenal place to be. But when you’re talking about driving revenue at scale through ads you cannot beat Facebook. It’s amazing, especially in this industry.
Marco Flores The oil and gas industry in Texas in Facebook at all levels.
James Hahn II Absolutely. And you can serve up ads to those people because Mark Zuckerberg knows everything about us because we just gave it to him.
Marco Flores That’s why it’s free.
James Hahn II Yeah, that’s why it’s free. You can actually go in there and say, “Okay, I want to show this to men age 45-65 who live in the Eagle Ford Shale Region…” You’d have to put in different different targeting, but there’s ways to target and say, “Eagle Ford Shale Region that that make XYZ amount of money. That drive this truck, and have a Visa.” You can target to that level, and that’s never happened before. Which is a really great point that I thought of earlier, which is amazing for the advertisers in the Eagle Ford Mobile Network because the fact that it’s so targeted. You know you’re getting to the right people because they’re using an app of a place that they live, right?
Marco Flores Right.
James Hahn II Talk about that. Because that’s an unbelievable value that has never existed before as well.
Marco Flores Marketing used to be sort of like shotgun marketing. You’re just kind of hope something stuck and reached the right people. Nowadays we really have the opportunity to target a niche or whoever you’re going after. Now the technology exists. The data is out there. So you’re not wasting your money, your marketing money. You can figure out who you want to target. Whether it’s through apps, or whether it’s through social media. There’s so many opportunities to really focus like a laser on the market you’re going after.
James Hahn II You have essentially built a marketplace that is so useful people want to use it. As a result, these people can get more eyeballs on their own businesses by virtue of the targeted nature of what you developed.
Marco Flores That’s right. They can come to my park, which has a lot of people in the Eagle Ford Shale hanging out there. We’ve built the first truly mobile platform for businesses to market their products and services deeper into the Eagle Ford Shale than ever before. I truly believe that. This opportunity has never been available before, and I’m excited to be providing that.
We were talking a little bit about the importance of mobile. I just wanted to share a couple of things of how important mobile really is, and it’s already being used by large companies.
There was a quote I used in an earlier presentation given by the Starbucks Digital Marketing Director. They said mobile is probably the most transformative device or experience consumers have ever had. The reason that’s important is because it’s widely known in the industry that Starbucks has probably the most successful mobile marketing/digital engagement platform ever built. They are reaping huge benefits from it. On the other side of the spectrum you have a company like Home Depot who was a very successful company, but they underestimated the mobile shift that was happening with their customers. Now they’re spending $300 million plus playing catch-up to Lowe’s and other companies who were ready for that.
James Hahn II Wow. That’s a fascinating statistic, and especially the angle from Starbucks because I think someone listening to this podcast could naturally say, “Well, they’re Starbucks. They’re everywhere. It’s just how it goes.” But you could easily say well, no. Even if you just regionally isolate it down the way that this app is it’s about the best practices not necessarily about the budget behind it.
Marco Flores That’s right. And the reason Starbucks was successful is they understood how important mobile connections were going to be early on. That’s a practice that any business can try to take advantage of.
James Hahn II They have a situation where; can’t you order with your phone now in line? Can’t you be standing in line and place an order? I have heard that. I think it was Starbucks, but the fact that that people are standing there already looking at their phones because they don’t want to talk to the people around them; they took full advantage of that.
Marco Flores This is fascinating. Starbucks identified mobile moments with their customers. They started thinking, “How can we connect with customers in a mobile setting?” They started realizing there is a long line every morning at Starbucks, and what all the people doing? They all pull out their phones. So they said, “Instead of looking at Facebook or reading their email why can’t we find a way to connect with them when they’re in our store just standing there?” They made an effort to connect with them in a mobile setting, and I don’t have time to get into all the features they offered, but it’s working.
I would tell any other business to think about moments of connection they can have with their customers in a mobile setting. Think about about what do your customers do when they’re on the go all day? What information can you provide that’s helpful to them? Because if you don’t do that research I guarantee somebody else is. If the listeners don’t remember anything else today remember that if you don’t do anything in the mobile space, it’s almost a certainty that an entrepreneur is already out there targeting your customers on their mobile devices.
James Hahn II I couldn’t say it any better myself. You’re growing or dying. You—what is it that success with the rent is due every day? You don’t own success you rent it. And the rent is due every day. That’s the saying.
Marco Flores I’ll give you another one. Because even if your business is doing great that’s fine. But remember that even if you’re on the right track eventually you’ll get run over if you just stand there.
James Hahn II Like Blockbuster. I think that’s probably one of the hardest hurdles to overcome for people in the oil business because you can get faked out. Because, “Hey, oil prices are this and everything’s going swimmingly for me and my business, even if it’s a time when other people are struggling.”
But you can’t get fake out. You have to think winter in the summer. You have to know it’s not always going to be this way, so you need to build out the right systems and get them in place so that when the competitors come nipping at your heels you can just shake them off instead of having them run you over.
Marco Flores Absolutely. The oil and gas industry was a little slow to adopt new forms of marketing just because everything is working. But I think they are definitely getting curious. And some of the more sophisticated companies are adopting digital and mobile options.
What I’m excited about with this app is that for some of these guys who work out in the oil field, it is the first app they have ever downloaded. And I’m talking guys who are in their 60s and 70s. People who were part of the first oil boom, or the oil boom back in 80s. They felt like mobile technology didn’t apply to them. “I’ve never needed it before, why would I need it now?”
I’m very proud to be introducing the older generation of workers, the old-school guys, to mobile technology. The fact that we’re reaching those guys is really important because once I sit down with them and show them what this app can do for them on a daily basis the first thing they say is, “How do I get that on my phone?” And they don’t even have an app store account. But they get their wife or their children set it up for them because they want it on their phone.
James Hahn II Man, that gets me fired up! We’re here in December and working towards the end of year. I’m just going to call it; 2015 is such the year of digital and mobile and in this industry. I’ve heard so many great things and seen so many adoptions. Shell has an advocate program that I’m part of. They send me articles that I can automatically share from whatever device I’m on. Then you’re coming up with this mobile app. I’ve had so many great conversations with people that are starting to wake up and get it. Which is amazing because I’ve been beating this drum for a few years now.
Marco Flores Well, you were there first.
James Hahn II Yeah, and to quote Mark Schaefer, as I always do on that point, and I’ll link to Mark in the show notes if you don’t know who he is. “You don’t have to be good you just have to be first.” So I can’t take all the credit.
Marco Flores Understood. But this all makes sense because if you think about it the Eagle Ford Shale is a natural mobile environment. There’s a huge chunk of that community that doesn’t sit behind a desktop computer all day. They’re out in the field in the middle of nowhere. It can be 2 in the morning, but they need access to certain types of information. They need a place to stay. All they have to rely on is their smart phones. So we’ve got to figure out a way to get these people the information they need so they can survive in this mobile setting. This type of environment, these guys who live out in the mobile world, they’re going to demand that businesses start adapting to the mobile world.
James Hahn II Man, I think we could preach on this for another few hours at least. This has been an amazing conversation, Marco. I thank you for reaching out and thanks for joining us. If people want to know more about you and the Eagle Ford Mobile Network how would you advise them; where do they go?
Marco Flores I have a website called EagleFordMobileNetwork.com. It has a video on the app and tells you little bit more about us. It has all of the contact emails you would need if you want to talk to us about anything. Whether it’s getting listed in the Smart Directories, advertising, or just downloading the app and learning how to use it.
James Hahn II That’s awesome. What’s the web address?
Marco Flores EagleFordMobileNetwork.com.
James Hahn II Okay. And they can search; is it both iPhone and Android?
Marco Flores It is Android and iPhone, and that maybe a whole new podcast about learning how to build an app and the operating systems that are available for it. We can talk about that another time.
James Hahn II I look forward to that. So they can go straight in iTunes from their mobile device and search in both whether they have an iPhone or an Android, and search for Eagle Ford Mobile Network and it’ll come right up?
Marco Flores That’s right.
James Hahn II Okay. Awesome. Again, you are killing it. I love everything you have been quoting without knowing it, I don’t know. But, Jay Baer, one of my heroes. You’ve been talking about Youtility and being useful. The importance of being useful in this new marketing world that we live in. Adding value and helping people.
Youtility defined would be marketing that’s so good that people would pay for it. And I think I wouldn’t feel bad about charging people to listen to this podcast today. So I thank you for giving us that much good information, and hope to have you on again for that other conversation.
Marco Flores It was my pleasure. Thank you very much for having me.
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