Winning Hearts And Minds: Outreach Strategies for Curbside Organics Collection: NYC Case Study

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This episode corresponds to Lesson 3 and Lesson 4 of our online course.

We join Director of Recycling Bridget Anderson to discuss the DSNY’s extensive outreach and education strategy for their curbside organics collection pilot program in New York City. We explore how they dealt with the different demographics in the city, how they used online social media and traditional media, the importance of face-to-face communication, the reasons why people don’t participate, and much more.

Thanks to If You Care for making this episode possible.

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Picture courtesy of DSNY.

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