190: Reviewing Keyword Research Advice From 2016! Does It Hold Up? What's Changed?


Manage episode 253750786 series 2285836
By Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts, Chris Schaeffer, and Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

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Show Notes:
Welcome back to the Paid Search Podcast! This week we introduce our remembering AdWords series where we look back at previous episodes from years ago and see if the advice holds up. This week we're looking back at episode 2 from April of 2016, which was about keyword research. We play some clips from that episode and talk about what we said then and if we still agree with those comments now. We talk about keyword funnel, high funnel searches and they traffic quality they produce, how to start doing keyword research, the keyword planner, and much more! Thanks for listening and enjoy the episode.
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203 episodes