172: How to Manage Google Ads Campaigns WITHOUT Average Position

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By Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts, Chris Schaeffer, and Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

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Show Notes:
Average position is gone! Google Ads got rid of the average position column. In this episode we teach you how to use absolute top impression share and top impression share as replacements for average position, and we run down a checklist on how to deal with average position no longer being available.
Average position sunset begins the week of September 30th - https://support.google.com/google-ads/answer/9439546
About top and absolute top metrics - https://support.google.com/google-ads/answer/7501826
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