Ian McGlumphy, Head of Partnership & Events at Apollo Neuro on marketing a niche product to niche audiences through partnerships

The Partnership Economy

In this episode, host Dave Yovanno sits down with Ian McGlumphy, Head of Partnership and Events at Apollo Neuro, a company that specializes in wearable stress relief technology. Ian explains how the company is effectively and strategically working with podcasters, creators, commerce content partners, B2B partners, review sites and more to create a diverse partnership program. He also breaks down how partnerships can be used to market a niche product to niche audiences, and some of the ways partnership content can be repurposed across various marketing channels to drive further growth.

This podcast episode was produced by Quill.