Absolut Elyx (EP.23)


Manage episode 242972670 series 2460891
By Pernod Ricard and Tavarus Hogans. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
  • FY20 is the year of new for Absolut Elyx – new pack, new platform & claim, new market focus, new campaign, new price point, new programming
  • Elyx has sharpened who they’re for with a laser focused target audience
  • Elyx’s new claim and campaign is “Handmade for Real” which boldly showcases the brand’s superior, handmade credentials
  • Elyx is rolling out more consumer & shopper relevant programming

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41 episodes