ABSOLUT - PEFV & Juice (EP.13)

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Manage episode 232041517 series 2460891
By Pernod Ricard and Tavarus Hogans. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Isadora Bailly, Senior Brand Manager - ABSOLUT, gives us the details on the 4 key things to know about ABSOLUT’s new campaign: Planet Earth’s Favorite vodka:

  • ABSOLUT has always cared about the planet and the lives of people who live in it: one of the most energy-efficient distilleries in the world, ABSOLUT recycles all they can from the production process, and all the glass bottles are sourced from Sweden and are made from 40% recycled glass.
  • Millennials are looking for real and authentic brands and brands that care because they care as guardians of the future.
  • PEFV is more than just a new campaign, it is a celebration of what ABSOLUT is really about and a big commitment to continue to improve our product, the planet, and the lives of people in it.
  • ABSOLUT Juice: the newest innovation for 2019.

Follow Us On Social:

  • Instagram & Twitter: @absolutvodka_US
  • #AbsolutPlanet
  • https://www.absolut.com/us/absolutplanet/

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41 episodes