Manage episode 232041517 series 2460891
Isadora Bailly, Senior Brand Manager - ABSOLUT, gives us the details on the 4 key things to know about ABSOLUT’s new campaign: Planet Earth’s Favorite vodka:
- ABSOLUT has always cared about the planet and the lives of people who live in it: one of the most energy-efficient distilleries in the world, ABSOLUT recycles all they can from the production process, and all the glass bottles are sourced from Sweden and are made from 40% recycled glass.
- Millennials are looking for real and authentic brands and brands that care because they care as guardians of the future.
- PEFV is more than just a new campaign, it is a celebration of what ABSOLUT is really about and a big commitment to continue to improve our product, the planet, and the lives of people in it.
- ABSOLUT Juice: the newest innovation for 2019.
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