Digital Transformation & Advocacy (EP.32)


Manage episode 254760200 series 2460891
By Pernod Ricard and Tavarus Hogans. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Corey Laney and David Lewis unpack the importance of why digital matters in the spirits industry and how we as both supplier and distributor can collaborate with digital advocacy. With the New Jr. Digital Advocacy program embraced by both supplier and distributor we now have local advocates who also champion the importance of why digital matters at the local level, truly being a digital resource to our valued customers, the retailers.

41 episodes