Tequila Avión (EP.27)


Manage episode 247871478 series 2460891
By Pernod Ricard and Tavarus Hogans. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Megan Stroud, Director - Avión and Altos Tequilas, Martell Cognac, and Culture Marketing System, joins Tavarus to tell you 4 key things to know about Tequila Avión.

About The Episode:

  • Avión means airplane in Spanish, and this meaning ties closely with our new consumer platform which is all about collecting global experiences and having a borderless mindset for a more vibrant life
  • Avión has partnered with A-list celebrity and recording artist, 21 Savage, to help bring this campaign to life
  • Avión is made from agave grown at the highest elevations, which gives it its unique flavor profile across the range of products we offer which are: Silver, Reposado, Añejo, and Reserva 44
  • Avión Reserva 44 is a rare Extra Añejo tequila and it has developed a cult following, becoming the drink of choice for many celebrities and influencers. Consumers love it too; Reserva 44 recently won Platinum Best in Class at the 2019 SIP Awards

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41 episodes