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Content provided by Alex Gibson and The Persuaders - marketing radio show from Ireland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Gibson and The Persuaders - marketing radio show from Ireland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Direct Marketing in Ireland
Manage episode 105969115 series 8357
Content provided by Alex Gibson and The Persuaders - marketing radio show from Ireland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Gibson and The Persuaders - marketing radio show from Ireland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast I am joined by Lorcan Lynch from DataXcel , Ann Marie Dunny from Microsoft, and Dave O'Sullivan from Ignition. We talk about about the resurgence/renaissance of DM, what’s changed, the central importance of data to off-line and on-line marketing, lower postal volumes but increased frequency due to better targeting and segmentation of data etc. Also how DM and Digital are ideal partners. We also preview the forthcoming IDMA Conference Loyalty: Show me the Love which takes place on October 1, 2015.
351 episodes
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Manage episode 105969115 series 8357
Content provided by Alex Gibson and The Persuaders - marketing radio show from Ireland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Gibson and The Persuaders - marketing radio show from Ireland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast I am joined by Lorcan Lynch from DataXcel , Ann Marie Dunny from Microsoft, and Dave O'Sullivan from Ignition. We talk about about the resurgence/renaissance of DM, what’s changed, the central importance of data to off-line and on-line marketing, lower postal volumes but increased frequency due to better targeting and segmentation of data etc. Also how DM and Digital are ideal partners. We also preview the forthcoming IDMA Conference Loyalty: Show me the Love which takes place on October 1, 2015.
351 episodes
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Similar to The Persuaders Marketing Radio Show & Podcast
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
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continue reading
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…
continue reading
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