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Ep 22 - Daryl Weber - The Science of Marketing

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When? This feed was archived on November 10, 2019 01:11 (4+ y ago). Last successful fetch was on September 15, 2019 14:18 (4+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 202135641 series 1946804
Content provided by Mike Lloyd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Lloyd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Hey Photogs! What do cocktail drinks and Miley Cyrus have in common? (No, not what you're thinking!) They both have to sell themselves to consumers and create a brand! On this episode, Mike talks with Daryl Weber about how the human brain responds to brands and decides what to buy based on what that brand represents and what kind of advertisements they put out. There is a science to this madness and knowing that can help companies (and you!) better market themselves.

More About our Guest Speaker: Daryl Weber is a brand consultant, speaker, and entrepreneur whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Old Spice, and many more. He is the author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands which explores the unconscious side of brands in a way that’s inspiring for creative marketers. Previously, Daryl was Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand strategy for many of the company’s global billion-dollar brands. Learn more at www.daryl-weber.com and follow him on Twitter @BrandedCortex.

Discussion Topics:

  • What is brand?
  • How subtle is brand interaction? Do we even know it's happening?
  • How does our brain actually make decisions?
  • How to build your brand fantasy.

5 Books Every Photographer Should Read: http://photogsunite.com/5-books-every-photographer-should-read/

Facebook: https://www.facebook.com/groups/photogsunitegroup/

Instagram: https://www.instagram.com/photogs_unite/

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: mike@photogsunite.com or head on over to our website, www.photogsunite.com.

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

  continue reading

100 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on November 10, 2019 01:11 (4+ y ago). Last successful fetch was on September 15, 2019 14:18 (4+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 202135641 series 1946804
Content provided by Mike Lloyd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Lloyd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Hey Photogs! What do cocktail drinks and Miley Cyrus have in common? (No, not what you're thinking!) They both have to sell themselves to consumers and create a brand! On this episode, Mike talks with Daryl Weber about how the human brain responds to brands and decides what to buy based on what that brand represents and what kind of advertisements they put out. There is a science to this madness and knowing that can help companies (and you!) better market themselves.

More About our Guest Speaker: Daryl Weber is a brand consultant, speaker, and entrepreneur whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Old Spice, and many more. He is the author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands which explores the unconscious side of brands in a way that’s inspiring for creative marketers. Previously, Daryl was Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand strategy for many of the company’s global billion-dollar brands. Learn more at www.daryl-weber.com and follow him on Twitter @BrandedCortex.

Discussion Topics:

  • What is brand?
  • How subtle is brand interaction? Do we even know it's happening?
  • How does our brain actually make decisions?
  • How to build your brand fantasy.

5 Books Every Photographer Should Read: http://photogsunite.com/5-books-every-photographer-should-read/

Facebook: https://www.facebook.com/groups/photogsunitegroup/

Instagram: https://www.instagram.com/photogs_unite/

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: mike@photogsunite.com or head on over to our website, www.photogsunite.com.

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

  continue reading

100 episodes

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